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کاربرد نوع شرط:
- جایگاه : پژوهشی
- مجله: Journal of System Management
- نوع مقاله: Journal Article
- کلمات کلیدی: Accounting,Information Technology,information quality,Transfer Speed
- چکیده:
- چکیده انگلیسی: Over the past few years, many organizations have come to believe that the brand of their products and services is one of their most valuable assets. Therefore, it must be said that the brand is an asset that has a significant part of the value of the property of institutions and organizations. In this research, the building brand equity (BBE) from the customer's perspective and brand market performance (BMP) have been investigated and identified, selected, eventually reached the operational stage, and then evaluated how the impacts and their relationship with each other resulted in the presentation of a model that the model has been tested in the cosmetics industry in Tehran. The statistical population of this study was all customers of cosmetic products in Tehran city in 2018 who were selected by random cluster sampling method. A sample of 550 customers from ten brands, which has about 80% of the market share, was selected. In this research, the obtained data were collected through a questionnaire as well as secondary information and then tested using structural equation modeling and focal correlation analysis. Finally, all proposed structures of the research were confirmed after analyzing the factor. According to the path analysis conducted at the customer level, only two hypotheses were not approved. At the brand level, all four hypotheses were confirmed by the focal correlation analysis. Based on the findings of the research, the proposed model was confirmed by the researcher and practical and research suggestions were submitted for managers and researchers.
- انتشار مقاله: 21-01-1398
- نویسندگان: Abolghasem Gholamreza Tehrani,Houshang Asadollah,Serajoddin Mohebbi,Shahriar Azizi
- مشاهده
- جایگاه : پژوهشی
- مجله: Journal of Information Technology Management
- نوع مقاله: Journal Article
- کلمات کلیدی: Hierarchical value map,High-involvement,Laddering technique,Means- end theory,Virtual and traditional store
- چکیده:
- چکیده انگلیسی: This study aims to outline the reasons behind the behavior of those customers buying laptop from virtual and traditional market, through deriving hierarchical value map (HVM) using means-end theory. Data was gathered from 40 students using laddering interview. Twenty students had online shopping experiences and had more trust to E-stores and twenty others had more trust and experience buying from traditional stores. Using content analysis, 6 attributes, 13 consequences, and 5 values for the online stores, and 7 attributes, 16 consequences and 5 values for the traditional store were derived. At the next step aggregated Hierarchical Value Map (HVM) was depicted for each market. Regarding the virtual store map, the following linkage “possibility of creating a personal profile- customization- unique offers- discount-being valuable” and regarding the traditional value map the following links “bargaining- influencing the price- economization- putting resources to other use- more comfort” have shown to have the most associations among the interviewees.
- انتشار مقاله: 10-05-1396
- نویسندگان: Shahriar Azizi,Seyed Milad Hosseini
- مشاهده
- جایگاه : پژوهشی
- مجله: Journal of Information Technology Management
- نوع مقاله: Journal Article
- کلمات کلیدی: Germany,online shopping,E-satisfaction,Online Buyer Behavior
- چکیده:
- چکیده انگلیسی: The first and most important principle of marketing is focusing on the customer needs and wants, because regardless of that, companies will not be able to survive in today's competitive environment. These days, companies know that providing products and services according to customer needs and demands, is an important competitive advantage to gain more sales and benefit, so identifying customer needs and demands, and adopting appropriate strategies for supplying customers' desires are the most important activities in competitive markets. Considering the competitive environment in e-commerce and importance of focus on customer expectations in electronic markets, this study has been aimed to identify and prioritize the factors affecting customer satisfaction in electronic commerce. For data collection and final testing of the E-SAT model, questionnaire was designed and distributed between 221 people in Germany. Collected data was analyzed by SPSS software. The research model had found out that from six main factors and 25 sub factors, six factors and 17 sub factors affect satisfaction in online shopping. Also in this study, the type of goods, prices of purchased goods and age range of online buyers are investigated.
- انتشار مقاله: 11-10-1348
- نویسندگان: Shahriar Azizi,Amirnima Negahdari
- مشاهده
- جایگاه : پژوهشی
- مجله: Journal of Information Technology Management
- نوع مقاله: Journal Article
- کلمات کلیدی: Iran,Malaysia,Website,interactivity,Content analyze,cross-cultural comparison
- چکیده:
- چکیده انگلیسی: This study aims to examine the content of ISPs' websites in two countries, Iran and Malaysia. The sample contained 31 Iranian and 19 Malaysian websites. Each website was content analyzed for use of various interactivity functions in three dimensions of consumer – message, consumer – marketer and consumer – consumer interactivity. Our findings indicate that Iranian websites tend to emphasize consumer – marketer interactivity (H2), whereas Malaysian websites highlight consumer – message (H1) and consumer – consumer interactivity.
- انتشار مقاله: 11-10-1348
- نویسندگان: Shahriar Azizi,Marzieh Nasiri
- مشاهده
- جایگاه : پژوهشی
- مجله: Journal of Information Technology Management
- نوع مقاله: Journal Article
- کلمات کلیدی: export performance,Market Orientation,Competition Intensity,Marketing capability
- چکیده:
- چکیده انگلیسی: Increasing non-oil exporting is among the most important concerns for Iran. Software industry is among the knowledge based and profitable ones. Identification of factors affecting export performance of software developers can improve planning that in turn results in increasing software export. In this research a model consisting of seven important variables in software industries including: competitive intensity, marketing planning and executing capability along with three market orientation factors (customer and competition orientation and inter-functional coordination) proposed. Data were gathered by 37-items questionnaire. Questionnaires were completed by senior managers of software companies. Cronbach's ? coefficient was calculated for all latent variables and showed that all coefficients are in acceptable range. For testing the research model we used Smart PLS-Graph 2.0. Results showed competition intensity has positive impact on the competition orientation, marketing execution capability and performance in international market. Findings indicated that competition orientation, marketing execution capability and customer orientation have positive impact on performance in international market. Decomposition effects revealed that the most important factors in affecting international performance are: competition intensity, marketing execution capability, customer orientation and competition orientation, respectively.
- انتشار مقاله: 11-10-1348
- نویسندگان: Shahriar Azizi,Vahid Makizadeh,Behtash Jamalieh Bastami
- مشاهده
- جایگاه : پژوهشی
- مجله: Avicenna Journal of Phytomedicine
- نوع مقاله: Journal Article
- کلمات کلیدی: spermatogenesis,Testis,diabetes,Sesame
- چکیده:
- چکیده انگلیسی: Objective(s): Reproductive dysfunction is a consequence of diabetes. Diabetes is associated with changes in testicular tissue. Sesame oil contains large amounts of polyunsaturated fatty acids and lignin with antioxidant activity, vitamin E, and monounsaturated fatty acid (MUFA). The present study investigated the effects of sesame on testis histology and male reproductive parameters in streptozotocin-induced diabetic rats.
Materials and Methods: Thirty mature male Wistar rats were randomly divided into three groups, i.e., control (C), diabetic-control (DC), and sesame-treated diabetic rats (SD). Diabetes was induced by a single dose of streptozotocin (65 mg/kg; i.p). The animals were treated by a single intraperitoneal sesame extract injection (100 mg/kg b.w.) once daily for 6 weeks.
Results: The biochemical analysis revealed that the diabetes resulted in significant (p<0.05) reduction in spermiogenesis, testosterone, LH, and FSH levels. Light microscopic analysis showed remarkable (p<0.05) reduction in STD (seminiferous tubules diameter), SPI (spermatogenesis index) thickness of the epithelium, and significant increase in thickness of the interstitial tissue in the diabetic group compared with the control group. Simultaneous administration of the sesame could fairly up-regulate testosterone, LH, and FSH of the animals in this group. However, some differences were manifested with improved histological features as thickness of the epithelium, seminiferous tubules diameter, and spermatogenesis index.
Conclusion: These data demonstrated that sesame significantly improved diabetes complication in rat testis. This study suggested that sesame might have a protective effect against oxidative stress-induced impaired testicular functions in diabetic rats.
- انتشار مقاله: 10-12-1391
- نویسندگان: Fereshteh Khaneshi,Ozra Nasrolahi,Shahriar Azizi,Vahid Nejati
- مشاهده