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کاربرد نوع شرط:
- جایگاه : پژوهشی
- مجله: Interdisciplinary Journal of Virtual Learning in Medical Sciences
- نوع مقاله: Journal Article
- کلمات کلیدی: Higher Education,Information Technology,Brand,Brand Personality
- چکیده:
- چکیده انگلیسی: Background: Concerning increased competition among higher education institutions, there is a need for a proper lever such as brand personality. On the other hand, to maintain the sustainable advantageous competition, it is recommended to consider and use information and communication technology in the brand. Objectives: The present study aimed to provide a brand personality model in higher education with emphasis on technology in 2017 - 2018. Methods: Brand personality themes in higher education in the first (qualitative) phase of this study were identified using a thematic analysis. The statistical population was all articles and books listed on international databases in the field of “manager’s competencies in the future”, which were published between 1997 and 2017. In total, 69 articles and books were chosen. In the second (quantitative) phase of the study, 32 comprehensive universities with 10,840 faculty members were used as the statistical population. Then, using Kerjesian and Morgan tables, 373 faculty members were chosen using non-random convenience sampling as the sample. For analysis of the data, a confirmatory factor analysis method and Smart PLS software were used. Results: In this study, 10 organizing themes and 30 basic themes were identified. A 123-item researcher-made questionnaire was developed based on the identified themes. The reliability of the questionnaire was confirmed using Cornbrash’s alpha of higher than 0.80. The high reliability showed high internal correlations between basic themes. Also, based on the results of factor analysis for validating the model, the theme of information technology user with a factor of 0.72 had a high explanatory effect. According to all calculated high factor loads, the research model showed high reliability. Conclusions: The achieved results can be used as a model of brand personality to create a unique market. Moreover, they can increase market share, especially in the field of information technology, in today’s competitive business in research and academic centers.
- انتشار مقاله: 15-10-1397
- نویسندگان: Maryam Rahmani Manesh,Badry Shahtalebi,Mohammad Ali Nadi
- مشاهده
- جایگاه : پژوهشی
- مجله: Interdisciplinary Journal of Virtual Learning in Medical Sciences
- نوع مقاله: Journal Article
- کلمات کلیدی: Thematic analysis,E-Learning,Higher Education,Qualitative Approach,Conceptual Framework
- چکیده:
- چکیده انگلیسی: Background E-learning is one of the new educational methods, integrating information and communication technology. It has managed to revolutionize teaching and learning methods by focusing on learners. In addition, many universities around the world are now educating students through designing and providing training programs and E-learning courses. The main objective of the current study was to present a conceptual framework of E-learning in higher education. Methods By reviewing various E-learning models and frameworks proposed during 2005 - 2016 by researchers or higher education institutes, we identified the common components with regard to 3 major criteria, ie, scientific basis of the model, international experience in higher education and universities of economic cooperation council, and availability of information. The gathered data were analyzed through inductive analysis and thematic network method, using Nvivo 8 software. Results Based on data analysis, 7 major themes, including individual characteristics, presentation practices, evaluation, infrastructure, content, media, and interaction, as well as 35 secondary themes, were introduced for E-learning in Iranian institutes of higher education. Conclusions Overall, the results of this study revealed the major and secondary themes of E-learning systems in the country, based on the extracted components and indicators in the E-learning model; also, the presented E-learning model was validated.
- انتشار مقاله: 11-10-1348
- نویسندگان: Mona Ghoreishi,Mohammad Ali Nadi,Gholamreza Manshee,Narges Saeedian
- مشاهده
- جایگاه : پژوهشی
- مجله: Journal of Education Experiences
- نوع مقاله: Journal Article
- کلمات کلیدی: Educational System,Customer orientation culture,optimization strategy,customer intimacy strategy
- چکیده:
- چکیده انگلیسی: The purpose of this study was to identify components of customer orientation culture in the educational system of Iran. The method of research was qualitative. The scope of study included all articles submitted to reputable databases and websites from 2000 to 2015, regarding the customer orientation culture, which were indexed therein. The complete research scope consisted of 52 articles from databases and websites as follows: thirty-nine articles, nine theses, and four books. All resources were examined through a survey method. Data collection was carried out by making use of thematic analysis, and 608 themes were identified. Research reliability of 0.99 was obtained by making use of Holsti’s method. Finally, two comprehensive themes of parameters were identified: first, optimization Strategy with such organizing themes such as strategic approach to customers, developing organizational knowledge, improving customer service, employee recruitment and enhancement, management attitude, adopting proper procedures and addressing complaints; and second, customer intimacy strategy with such organizing themes such as valuing customers, creating the sense of reliance in customers, considering moral issues, encouragement and persuasion, cooperation culture, and tangible factors were identified. A total of 57 basic themes and 13 organizing themes were derived.
- انتشار مقاله: 16-12-1395
- نویسندگان: Aysuda Goldehan,Fariba Karimi,Mohammad Ali Nadi
- مشاهده
- جایگاه : پژوهشی
- مجله: Journal of Education Experiences
- نوع مقاله: Journal Article
- کلمات کلیدی: supervision,Educational Supervision
- چکیده:
- چکیده انگلیسی: The aim of this study was to investigates the parameters of educational supervision in selected countries, including: (America, Japan, Canada, Australia, England and France) in order to the characteristics of educational supervision models in those countries where education is currently underway based on available documents from previous research findings, upstream regulations, structure and educational site. The Mixed research method was used in order to answer the main question of this research.The participants consisted of the school principals and educational groups from all selected countries that have advanced educational system. By dividing the country into five regions which finally led to only10 provinces with random cluster sampling method andsample-size of 380 people (of the principals and educational groups) based on Morgan table and using factorial analysis Level I& II who were selected randomly based on the results obtained from the research, educational supervisionmodel was approved and found to be valid and reliable so it can be implemented it in educationalsystem of the country. This model was designed with 42 itemsand six parameters (Educational leadership, educational management, quality of education, teaching and learning, research and social support). These 42 items actually were the consideredsubcomponentsdesigned in supervision models in form of a researcher-made questionnaire presented to the sample statistic population.Teaching – Learning as a highly-approved parameter and social support as a lowly-approved parameter were verified in a significant range from strong to weak.
- انتشار مقاله: 05-11-1396
- نویسندگان: Mehran Ali Panah,Reza Hoveida,Mohammad Ali Nadi
- مشاهده
- جایگاه : پژوهشی
- مجله: Interdisciplinary Journal of Virtual Learning in Medical Sciences
- نوع مقاله: Journal Article
- کلمات کلیدی: Higher Education,Information Technology,Brand,Brand Personality
- چکیده:
- چکیده انگلیسی: Background: Concerning increased competition among higher education institutions, there is a need for a proper lever such as brand personality. On the other hand, to maintain the sustainable advantageous competition, it is recommended to consider and use information and communication technology in the brand. Objectives: The present study aimed to provide a brand personality model in higher education with emphasis on technology in 2017 - 2018. Methods: Brand personality themes in higher education in the first (qualitative) phase of this study were identified using a thematic analysis. The statistical population was all articles and books listed on international databases in the field of “manager’s competencies in the future”, which were published between 1997 and 2017. In total, 69 articles and books were chosen. In the second (quantitative) phase of the study, 32 comprehensive universities with 10,840 faculty members were used as the statistical population. Then, using Kerjesian and Morgan tables, 373 faculty members were chosen using non-random convenience sampling as the sample. For analysis of the data, a confirmatory factor analysis method and Smart PLS software were used. Results: In this study, 10 organizing themes and 30 basic themes were identified. A 123-item researcher-made questionnaire was developed based on the identified themes. The reliability of the questionnaire was confirmed using Cornbrash’s alpha of higher than 0.80. The high reliability showed high internal correlations between basic themes. Also, based on the results of factor analysis for validating the model, the theme of information technology user with a factor of 0.72 had a high explanatory effect. According to all calculated high factor loads, the research model showed high reliability. Conclusions: The achieved results can be used as a model of brand personality to create a unique market. Moreover, they can increase market share, especially in the field of information technology, in today’s competitive business in research and academic centers.
- انتشار مقاله: 15-10-1397
- نویسندگان: Maryam Rahmani Manesh,Badry Shahtalebi,Mohammad Ali Nadi
- مشاهده
- جایگاه : پژوهشی
- مجله: Interdisciplinary Journal of Virtual Learning in Medical Sciences
- نوع مقاله: Journal Article
- کلمات کلیدی: Thematic analysis,E-Learning,Higher Education,Qualitative Approach,Conceptual Framework
- چکیده:
- چکیده انگلیسی: Background E-learning is one of the new educational methods, integrating information and communication technology. It has managed to revolutionize teaching and learning methods by focusing on learners. In addition, many universities around the world are now educating students through designing and providing training programs and E-learning courses. The main objective of the current study was to present a conceptual framework of E-learning in higher education. Methods By reviewing various E-learning models and frameworks proposed during 2005 - 2016 by researchers or higher education institutes, we identified the common components with regard to 3 major criteria, ie, scientific basis of the model, international experience in higher education and universities of economic cooperation council, and availability of information. The gathered data were analyzed through inductive analysis and thematic network method, using Nvivo 8 software. Results Based on data analysis, 7 major themes, including individual characteristics, presentation practices, evaluation, infrastructure, content, media, and interaction, as well as 35 secondary themes, were introduced for E-learning in Iranian institutes of higher education. Conclusions Overall, the results of this study revealed the major and secondary themes of E-learning systems in the country, based on the extracted components and indicators in the E-learning model; also, the presented E-learning model was validated.
- انتشار مقاله: 11-10-1348
- نویسندگان: Mona Ghoreishi,Mohammad Ali Nadi,Gholamreza Manshee,Narges Saeedian
- مشاهده