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کاربرد نوع شرط:
- جایگاه : پژوهشی
- مجله: Journal of System Management
- نوع مقاله: Journal Article
- کلمات کلیدی: Marketing,Effectiveness,Advertising,Banking Services
- چکیده:
- چکیده انگلیسی: The purpose of this research was to identify and rank the factors influencing the design of the native model for assessing the effectiveness of the advertisement. Firstly, according to the research literature, the criteria and sub-criteria influencing the effectiveness of advertising have been extracted, then the Delphi triple stages were used that the panel included 20 professors and marketing experts and 30 experts from the banking industry as well as clients It is used to extract the final indexes. Then, using the Fuzzy AHP method, the ranking of the criteria is considered. The extracted criteria are: demographic characteristics, individual feelings and attitudes of the audience, apparent features of the message, message content, market characteristics, cultural, economic, design and nature of the service, advertising methods. The results of the ranking of the results showed that the methods of advertisement, the design and nature of the service, the apparent features of the message, the emotions and attitudes of the audience, the demographic characteristics, the content of the message, the economic, market characteristics, cultural, respectively ranked first to ninth dedicated.
- انتشار مقاله: 07-02-1398
- نویسندگان: Soheila Shamsadini,Farhad Hanifi,Vahid Reza Mirabi
- مشاهده
- جایگاه : پژوهشی
- مجله: International Journal of Finance and Managerial Accounting
- نوع مقاله: Journal Article
- کلمات کلیدی: inflation,Causality test,Autoregressive Distributed Lag method
- چکیده:
- چکیده انگلیسی: Experts believe that by lowering the interest rate on bank accounts, total cost of goods and services decreases, and secondly, investment production increases, both of which lead to lower inflation and provide stable employment field, on the other hand, are concerned about the negative effects of lowering the interest rate without lowering inflation and know the underlying requirement of nominal interest rate cuts as lowering the inflation rate, and consequently people's inflation expectations and finally, they know the relative positive nominal interest rate. In this study first the direction of a relationship between inflation rate and the interest rate was determined by Granger causality test; the findings showed that the causality direction is from inflation rate to bank interest rate.Following on from the literature, besides the inflation variable, other variables were estimated as independent variables in the model and finally the functional form of the factors affecting the interest rate for 1978-2018 in the framework Autoregressive Distributed Lag method. The results model showed that inflation rate, legal deposit ratio, exchange rate changes, and land price index have a positive and significant effect on interest rate in the short and long run; However, the effect of the economic growth rate on the bank interest rate has been only confirmed in the long run and also indicate that if an unexpected shock enters a bank interest rate variable, it will take approximately three periods for the effects of this shock to be moderated and the economy to return its original equilibrium.
- انتشار مقاله: 18-10-1398
- نویسندگان: Sahar Setaiesh,Farhad Hanifi,Gholam Reza Zomorodian
- مشاهده
- جایگاه : پژوهشی
- مجله: International Journal of Finance and Managerial Accounting
- نوع مقاله: Journal Article
- کلمات کلیدی: Systemic Banking Crisis, Crisis Management Policy,Government Intervention
- چکیده:
- چکیده انگلیسی: Often, systemic banking crises initiate from one or more banks and affect countries by rapid spreading in the banking network, financial markets and economy of countries. According to Reinhart & Rogoff (2009) in the book titled "This time is Different," financial crises are pointed as an equal opportunity menace for high-income countries and emerging markets.
Although The International Monetary Fund (IMF) has not yet reported on systemic banking crisis for IRAN, but considering that upcoming crises and their possible consequences have a big similarity with those of crisis happened in the past, it can be expected, therefore, by studying the history of crises and assessing the causes of the occurrence and their implications, effective steps can be taken in line with the improvement of the global financial system against future potential crises and extent of their possible damage to the economic system of countries can be reduced.
In the current paper, therefore, in addition to describe the history of systemic banking crisis in the world banking system, indicators for identification of these crises and control and coping methods will be described.- انتشار مقاله: 02-04-1398
- نویسندگان: Donya Haji Shahverdi,Gholam Reza Zomorodian,Mirfeiz Fallah Shams,Farhad Hanifi
- مشاهده
- جایگاه : پژوهشی
- مجله: Advances in Mathematical Finance and Application
- نوع مقاله: Journal Article
- کلمات کلیدی: Risk,Venture Capital,Economic Growth,Entrepreneurs
- چکیده:
- چکیده انگلیسی: Venture capital companies play an important role in the economy of countries and greatly influences economic and employment growth. VC is the provision of capital for companies and entrepreneurs that is prone to leaping and growing value and, of course, a lot of risk. However, the volume of venture capital in our country is far less than the economic capacity. Many of analysts consider having no model for venture capital in our country as the main reason for this. Therefore, the present study by the qualitative method aims to design decision-making native model for selecting venture capital investment in emerging companies. To achieve this goal, by collecting qualitative data through literature reviews and having deep interview with experts and venture capital firms, a native decision-making model for selecting venture capital in emerging companies is presented. The methodology of this research based on purpose, is fundamental and through the qualitative methods, thematic analysis method is used. Purposeful sampling method is used and interviewing experts continued to theoretical saturation level that means the number of selected samples includes 16 elites. The native decision-making model for selecting venture capital in emerging companies presented in this research has 16 main themes and 86 sub-themes.
- انتشار مقاله: 16-11-1397
- نویسندگان: Mohammadreza Radfar,Gholamreza Zomorodian,Mansoureh Aligholi,Mehrzad Minouei,Farhad Hanifi
- مشاهده