تبیین مدل علی استفاده از فناوری اینترنت با توجه به متغیرهای هنجارهای ذهنی و حمایت دولتی و سازمانی از آن‌ها
تبیین مدل علی استفاده از فناوری اینترنت با توجه به متغیرهای هنجارهای ذهنی و حمایت دولتی و سازمانی از آن‌ها
عنوان فارسی :
تبیین مدل علی استفاده از فناوری اینترنت با توجه به متغیرهای هنجارهای ذهنی و حمایت دولتی و سازمانی از آن‌ها
عنوان انگلیسی :
Explain the causal model of The use of Internet technology by employees of the National Bank of Shiraz, According to Subjective norms, governmental and institutional support
چکیده انگلیسی:
Introduction: Customers have not completely welcomed the use of e-banking. This study investigated the causal relationship of the use of Internet technology according to subjective norms, governmental and institutional support.Methods: This study is a relative-description based on members of staff of the National Bank of Shiraz randomly selected from a cluster of 260 homes. The (PU) and (PEOU) questioner was used for Perceived Usefulness and Perceived Ease of Use. The BI and BU questioner was used for Behavior Usage and Behavior Intention. Finally, Social norms (NS), Government and Institute Support (GS and IS) were used. The validity and reliability of all was evaluated by Cronbach's (alpha) and factor analyzer. The structural equation modeling was achieved using LISREL software (8.8 version) for data analysis.Results: The results show that SN has direct effect on PU and PEOU, and a direct effect on BI and BU. PU. Also, PU has direct effect on BI and PU, and indirect effect on BU. GS has direct and indirect effect on BU. IS has direct effect on PU and indirect effect on BI and BU (p < 0.001). Conclusion: In general, the proposed model enables managers to strategically frame their service about factors which utilize the internet directly or indirectly.
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